
Strategic Planning
Strategic planning ensures organizations develop
bold blueprints for success. Every strategic planning process is
different because each organization is unique, yet each process
contains a few essential elements: an analysis of the internal
and external environment; broad participation throughout the organization
and key external stakeholders (if appropriate); and development
of far-reaching, yet achievable goals, and effective strategies
to accomplish those goals.
Development and/or revision of mission, vision and
values statements can also be significant components of this process.
The result: organizations are transformed and achieve remarkable,
ongoing success that they have defined. These are not strategic
planning documents that “sit on the shelf.” These are
processes that engage the organization in new ways of approaching
their work, with planning documents that are constantly referred
to in the ensuing months and years.
Success stories:
Arts Council Silicon Valley began a
strategic planning process just as the “dot.com boom” was
going bust. Shortly after the process began, the tragic
events of September 11, 2001 unfolded. Funders predicted
major cuts to arts organizations. Within this challenging
environment, the Arts Council made bold plans to become
the leading spokesperson for the arts in Silicon Valley
and raise the visibility of the arts, while making measured
decisions to discontinue some programs and re-focus staff
positions. By 2005, ACSV had doubled its budget and
increased its grants to arts organizations when virtually
all other foundations had decreased or eliminated arts
funding in the region. Visibility of the arts has dramatically
increased and ACSV has established itself as a leader in
the arts community.
A membership organization began its
planning process facing a critical question of whether
or not to buy a building; this question threatened to break
the organization apart with the two sides sharply polarized.
Miriam worked with the organization to re-frame this question,
to encompass some of the deeper concerns that all members
shared. She helped the organization frame a few options
and structured an investigation into each of these options.
A key aspect of the process was the development of a participatory
strategy to engage the membership in a series of facilitated
conversations. As a result, the organization made several
key decisions in its planning process that were adopted
by consensus by its 400 household membership. The organization
has since made several bold moves, including buying a building,
and is thriving with new members and programs, and unanimity
of purpose. |
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